The MariMetric Visual Identity
The complete design language powering the real-time maritime intelligence platform — from logo and color to components and voice.
- 60+Design tokens
- 12Core components
- 18Languages
- 4Industry standards
Logo & monogram
A ship wheel meets a data point — the mark of maritime intelligence.
Always keep a margin equal to the height of the M around the mark on all sides.
Below these sizes, drop the wordmark and use the monogram only.
Colors that earn trust
Built on a deep-sea foundation, accented with technology blue. Semantic colors carry status; the neutral scale carries hierarchy.
Type that breathes
Geist Sans for everything human, Geist Mono for everything technical. A single family keeps the brand consistent at every size.
Composable building blocks
Every component is built on tokens. Every screen is built on components. Consistency comes for free.
Dashboard
Carrier, port, delay analytics
Tracking
Real-time location & status
API
Unified carrier data interface
Surfaces that breathe
Grids, glows, and cover patterns — the visual language that makes MariMetric feel like an instrument panel, not a webpage.
Concise, calm, expert
We speak like a navigator, not a salesperson. One thing well, not many things loudly.
Track this MSC container to Shanghai in 6 hours.
Unlock the power of real-time container visibility with our award-winning platform!
Currently at: Vessel Departure. ETA in 3 days.
Wow, your container is on a journey! Check back soon for exciting updates!
No tracking data available for this carrier.
Oops! Something went wrong. Please try again later.
Protect the mark
The mark carries the brand. Treat it with the same care you'd treat a piece of equipment worth its weight in TEU.
Use MariMetric
Brand guidelines don't end here. They live in every pixel of the product.